The Two Memes of Destruction

So I’ve reached a point of not being terribly concerned about the people who are still siding with Hachette. Especially after Simon & Schuster has done what’s been touted as the impossible, quickly and painlessly reaching a deal with Amazon. It’s reportedly an Agency-type deal too, and, in my opinion, that makes what Hachette supporters have been saying look even more suspect. I know, I know, we don’t have specifics on the deal. It could be a bad one, S&S could have panicked. Or Amazon could’ve given away the farm to them (the smallest of the Big 5) to put more pressure on Hachette knowing S&S can’t share details without running afoul of Uncle Sam. That’s all possible. But I return to a theory I pointed out a while back. This fight isn’t because Amazon is trying to destroy the world one publisher at a time, Hachette may just have badly overplayed their hand by picking a poor strategy. A strategy, by the way, that needed it’s writers to lose their asses for going on six months now to be effective. Sweethearts, those folks. I’d like to think that what we’re seeing here is evidence that the Big 5 might be diverging a bit. S&S cut this deal quickly and quietly. The same S&S that had a knock down, drag out with Barnes & Noble not long ago. Harper Collins is firing up it’s own sales channel and offering *gasp* to pay writers higher royalties for sales through it. (How much higher and whether it’s sufficient is another discussion entirely.) There’s continued rumbles around various parts of Random House suggesting there’s serious discussions going on about whether to ditch DRM in some way. All these are good signs. The DOJ’s actions may have had the unintended side effect of disrupting the regular cartel-like coordination of these companies far deeper than simply in their dealings with Amazon. We may be entering a period where the Big 5 function as five totally separate entities, and that alone would make what the DOJ did worthwhile, not to mention the tens of millions readers got back after being ripped off by the illegal collusion. That was pretty cool, too. It may truly be a brand new world. Or so I hope, anyway.

But if you’d like to continue to support them, have at it. It’s your funeral. Something Patterson said recently about this being like a religious war rings true. I’m not sure why he thought it was appropriate or anything short of insulting to portray traditional supporters as terrorists. Hey, I disagree with you all quite a bit and I’m not even going there. And he’s on your side! I think many of you are misguided, confused, uninformed, stuck in a past that’s always been more myth than reality, yada, yada, yada…but I don’t think you’re jihadists. No word yet on whether Hachette is promising it’s writers 72 virgin customers for writing an Amazon hit piece, you know, suicide bombing their own credibility. It’s just ridiculous. And now we’ve got a once and future king-maker agent (so he hopes) comparing Amazon’s distribution system to ISIS. That one’s too inexplicable to even criticize. Seriously, could someone give me any clue to what the hell that means? It’s like he just picked the most negative term in the news that day. “The Big 5 offer ebola like contracts!” Two can play at that game.

But one aspect of the religious war narrative does make sense. Those folks are either true believers where facts or logic don’t apply or they’re the leaders pulling the strings of the true believers to serve their own agendas. I’ve seen it said that indies are behaving like zealots but that perceived zeal comes from, you know, actually having options now in an industry where we largely had none. The irrational arguing is mostly from the traditional side. We might be loud and angry but we also tend to have arguments that don’t Involve simply shouting at people who disagree with us “you just don’t know how publishing works” without actually explaining what they mean by that or refuting the point made that led to it. Probably because they themselves don’t really know (or want to publicly admit) how publishing really works, preferring the myth to the reality. That does seem to be an increasingly common response-type. The converse of that is the people who argue with reasons in support for their positions. I won’t always agree but I’ll always respect someone who put some thought behind what they believe, not just trot out more myths, half-truths and nonsense like Paul Krugman.

Implying that Amazon is some kind of a right wing propaganda arm because Paul Ryan’s book was available but a negative biography of the Koch brothers was restricted? Did it occur to you that Amazon wants to sell books, even during the dispute? That you and I might think he’s a clueless asshole, but Ryan’s book has a virulent tea party audience that will actually pay good money to read his nonsense? And that a Koch brothers biography may be a fantastic book and important subject matter but if the only people likely to buy it are the 12 remaining Michael Moore fans and a small subset of the folks who drive a prius and want to have the book on their coffee table so they can look socially conscious to dinner guests, why would they give it extra attention that other Hachette books aren’t getting during the dispute? Besides, haven’t you heard? Amazon tells the DOJ of a Democrat president what to do and Bezos hangs with Obama. Don’t you recall the hell the President caught for touring an Amazon warehouse and daring to say nice things about them fairly recently? But then, Krugman writes for the New York Times. Maybe he simply had to fulfill his quota of negative articles about Amazon for the quarter, and if he could toss in a little of that liberal/tea party brouhaha, all the better for click bait.

What you often see is people describing publishing as a system so incredibly complex that outsiders can’t possibly understand how it works. More than that, it’s complexity requires special exemptions from even the most basic market forces. In this world, Amazon is a monopolist, indies are simultaneously pawns used to destroy publishers and junk merchants that are devaluing books and destroying literature, and publishers are the ones defending the world from the evils of competition, innovation and progress one overpriced ebook at a time. The problem with this is that the system isn’t really all that complicated, nor difficult to understand. If you dig a little deeper, you’ll find most of that complexity is an invention of the publishers themselves, or some elaborate combination of the arrangements they’ve made with distributors and retailers. Tried and true. Make a simple situation appear impossibly complicated and reinforce your position in the chain because writers and uninitiated outsiders believe they can’t possibly navigate these choppy waters or understand why things are done this way without publishers to handle that for them. That the publishers are the ones creating the chop is often overlooked. In any event, it’s bullshit. Write a book, publish a book, sell a book. It’s not complicated in the slightest. It’s not easy, mind you, but it’s not quantum physics or nuerosurgery, either. In that sense, they’re a bit like credit card service agreements, so much complicated fine print that what really is a simple circumstance becomes shrouded in confusion, which is then used to great effect to obscure the unsavory things going on in the margins.

With that in mind, here are the basic fallacies of the Seven Deadly Sins of anti-Amazon bullshit:

1. No one is “buying” ebooks. They’re licensed, not sold. You probably should understand the difference.

2. Hachette does not have a “right” to force a retailer to price like it wants against that retailers’ will. They have to successfully negotiate for that. Just ask S&S.

3. Amazon does not have a monopoly (or monopsony) on books, ebooks or anything else. They’re big with a lot of influence, no doubt. But a monopoly, they’re not. And no one has been able to point to any kind of statute that says they are.

4. Authors are not being targeted by Amazon, Hachette is. And those authors made themselves part of Hachette when they signed their contracts. Those things are usually binding folks, and they have consequences. That’s why you should read them first.

5. The only people guilty of antitrust violations are the publishers, not Amazon. Just ask the DOJ. But if Doug Preston says so then, hey, what do a bunch of antitrust prosecutors know anyway?

6. Not giving perks to a company you don’t have a contract with is not censorship, boycotting, sanctioning, disappearing or anything else other than hard-nosed business. And it’s not even that hard-nosed. Real hard-nosed business would have them booted out of Amazon’s store entirely. Plus, here’s a point of basic business relationships that no one has mentioned, giving perks to a company you don’t have a contract with just might piss off the ones you do.

7. Publishing is a cut throat industry that runs on hard market principles not fairytales perpetuated by a privileged class paid well enough to look the other way while their author brethren are ground under its wheels.

I understand why the agents, the publishers and the big money writers are fighting this. Their arguments are faulty but their motivations are obvious. They’re trying to stop the gravy train from pulling out of the station. Of course, they could just turn around and see the new high speed rail line that’s bringing in better, more efficient gravy trains every hour on the hour. No one in the industry is in a better position to take advantage of that than they are. But like Plato said, it’s easier to keep watching the shadows on the wall than to turn around and step into the light.

What I don’t understand are the writers who aren’t amongst those groups, the ones still on the outside looking to get in or the ones on the inside who can’t get out of the muddy, horse-shit coated courtyard and into to castle. Why are they supporting a system that’s feeding off of them as the foundation for everyone else getting paid? I’m thinking there’s a confluence of two memes that have always been destructive but is becoming more apparent just how catastrophic they can be.

One is “I Just Want To Write” which endorses pushing the business side of your career away, delegating it to “professionals” so you can focus on writing and cashing the checks. The other is the “Crucible Of Rejection”, the odd fetishization of struggling through years of being told no to get inside those gates. For some on the outside, it’s always the next query that’ll be the one that works. All they have to do is tweak their book a little and they’re in. Any day! Can’t walk away now! The myth tells us that adapting to this rejection forges us into better writers. The truth is it forges us into writers better suited to their commercial purposes. There’s a huge difference. For the more fortunate, they’ve gotten in, but the business specifics are totally in the hands of their publisher and their agent. They don’t know what’s really going on, and it’s not so easy to burn that bridge after celebrating your persistence and years of work to get there, even if there bears little resemblance to what you thought it was. It’s hard to walk away after you’ve put in that kind of effort. Even harder when you’re not getting accurate information and what you are getting is coming from people who have agendas of their own they’re trying to fulfill irrespective of their contractually obligated responsibilities to you. How many publishing contracts come and go quickly and quietly without the author even knowing what was done for the book, what happened and why?

All I can say to those folks, speaking from my own experiences with publishers, if you think you’re starting to smell some duplicity, look to the people in your own backyard before you start sniffing out the guy across town. It’s far more likely to be coming from nearby. The stench is coming from inside the house!

I suspect these memes, and their blinder-producing results, are why you see the argument made so often that books aren’t like other products, or books aren’t widgets or what have you. You don’t have to defend what you’re advocating as feasible in the market or financially viable if you throw the baseline of actual business sense out with the bath water at the earliest possible convenience. Perhaps the most ridiculous argument I’ve seen springboard lately is the idea that publishing isn’t profitable or profitable enough that anyone outside these current set of publishers would be interested in it. Part of that argument is an implication that these pubs are being altruistic by staying in it themselves. It’s total nonsense. My entire working experience across two decades conflicts that point. You also generally see that argument being made by someone who’s collecting a huge check courtesy of the industry. Publishing is, has been and will continue to be, in various forms, an extraordinarily profitable industry, with or without this particular set of publishers, writers and retailers.

Every time I see that line of thought, I can’t help but automatically assume the person speaking has no real-world argument to make, just more pixie dust and fairy tales. It’s kind of sad, too, that they’re “concern” for culture is coming during what is far and away the best time for communication in the history of civilization (no exaggeration). It’s never, at any point, ever been easier or cheaper (right down to free) to get anything you want to say out to anyone you want to say it to across virtually the entire globe. I think that shows the lie in their argument. It’s all about money to them and nothing else. To be clear, that’s a perfectly fine position to take, just don’t bullshit me with cultural concerns when it’s your paycheck that’s driving the argument. If we remove the commercial aspect altogether, it’s still the greatest time in mankind’s entire history if you’re trying to get your words and ideas out to the world.

That’s what I would offer for writers to take away from this. Open your eyes and take a look around. There are opportunities emerging everywhere every day. What we can do today and the numbers of people we can reach is truly amazing, unprecedented in human history. If you get so wrapped up in worrying about Amazon, you’ll miss it. Don’t get hung up on the whines and howls of folks who are just pissed that the world moved their cheese. You want a career in writing? Go and take one. Dump the bullshit memes of the past and get down to actual business, the kind those memes and the folks who propagate them have blocked writers from pursuing for decades going on a century.

Don’t make the mistake of previous generations of writers and think any of these people are your friends. Amazon’s not, nor is Barnes & Noble, nor any of the 2,000 small bookstores. They offer opportunities in various forms and shapes and sizes. But just like the opportunities publishers offer, they come with a cost. If you don’t know that cost, one day, a hefty bill may come due. And don’t weep for the agents and publishers, either. They were never your friends, though they liked to imply as much while they kept you ignorant of everything except the one act you do that directly makes them money. All they want is your book and the less you are involved past that, the better for them. Don’t wait for one of those assholes, whether they hail from a publishing house, an agency or a retailer, to come down from on high and grant you the keys to the kingdom. Odds are, you’ll be dust in your grave long before that ever happens. Requiescat in pace.

Dan Meadows is a writer living on the banks of the Chesapeake Bay. Follow him on Twitter @watershedchron

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One CommentLeave a comment

  1. Reblogged this on Joseph Ratliff Reblogs and commented:
    This is an absolute must read for publishers, authors, Hachette executives, publishing lawyers, and more…


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